Dear Students
Good example of Strategic pricing and positioning the products on the basis of features in highly cluttered Mobile Market.
Gautam Bansal
Japanese consumer electronics brand AKAI on Tuesday entered the mobile handset segment, launching 10 models in the dual SIM category.Targeted at the youth; the handsets have been priced between Rs 1,895 and Rs 7,995. "We are expecting an overall turnover of Rs.435 crore by July 2011 and mobile sales are expected to contribute around 40 per cent of the total revenues with targeted monthly sales of one lakh handsets from October onwards," said Pranay Dhabhai, managing director, AKAI India. "We hope to become a prominent player in the Rs 700 billion mobile handset market in the coming years." The handsets have full touch 3-D user interface, social networking sites and E-book compatibility. According to the company, its products are available in 8,000 retail shops. It is targeting to increase the number of outlets to 20,000 by September end. Akai re-entered India in January this year through Global Brands Enterprise Solutions, ending its brand licensing agreement with consumer durable major Videocon last year. At present, its product portfolio includes washing machines, microwave ovens, DVD players, televisions and home theatres.
akai if akai gives the best services to the customer then they are easily able to capture the whole market it means like nokia in nokia mobile phones if any major problem occurs they send there cell phone to delhi and return their set after a month which is very difficult to thatr person who has having only single mobile phone if akai gives proper services which nokia or other company is not providing so akai became more popular and get the king of the market easily
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